Brought TRACT from concept to market-ready EUDR solution in under a year

Client
Tract
Year
2021 - Present
TRACT is a supply chain traceability and sustainability platform helping agricultural companies track supply chains, manage supplier data, and comply with EUDR (European Deforestation Regulation) and other industry regulations. By transforming complex sustainability and compliance data into actionable insights, TRACT enables companies to streamline due diligence processes, data collection, and supplier collaboration.
The Challenge
The UX/UI Challenge
Designing for the unknown: No existing workflows for regulations like EUDR
Making data actionable: Users needed to spot risks, compliance gaps, and sourcing origins quickly.
Adapting fast: The UX had to scale with diverse supply chains, regulations, and shifting priorities
My Role
Lead UX/UI Designer • Design System Creator
2021 - Present
Research and Discovery
I conducted user research across key topics including carbon, human rights, traceability, and EUDR compliance. These insights shaped product strategy as priorities evolved. Tools like journey maps, personas, and design strategies helped translate user needs into actionable platform experiences and created a shared understanding across the team.
Key Solutions
Visualizing Complex Supply Chain Data
To help users quickly grasp complex supply networks, I designed three interactive visualization modes:
Sankey Chart: Visualizes volume flow across supply chain tiers.
Network Graph: Reveals relationships and connections between nodes.
Map View: Displays geographic distribution and risk levels.
Each view supports different analysis needs while sharing the same interaction patterns. These visualizations turned raw traceability data into actionable insights, empowering users to spot risks and compliance gaps easily.
Building End-to-End Compliance Workflows
I designed all core workflows required for TRACT’s EUDR solution, including Due Diligence submission, data sharing, permission management, and risk reporting. These workflows laid the foundation for a complete compliance experience, ensuring the platform is ready for regulatory launch and customer onboarding.
Results and Impact
Key Learnings
Adapt quickly to shifting priorities: Pivoted from sustainability metrics to compliance while maintaining user focus.
Simplify complex data: Created visualizations that helped users navigate intricate supply chains.
Build for scale: Established a design system that improved consistency and aligned design with development.
Research drives alignment: User insights helped the team build solutions for real problems.